why should you test what we do how we do it who we are 
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We provide our clients with the verdict on all key measurables of consumer dynamics... pricing: Wouldn’t you love to know the reaction on a 10% price increase before you put it into practice? We test the impact of pricing in a controlled real store environment, before decisions are made on a regional or national level. products: Even before launch, you’ll have a good idea whether a product will fly or struggle to get off the ground. We test new products or product packaging in a real store environment before national roll out. Information can also be used to assist with listings of new lines. |
locations Are you getting your money’s worth for shelf space? As with any sale it’s about location, location, location... and we can test that for you. We test the impact on sales on various locations in store. e.g. Side panels, till points, gondola ends, front, middle, back of store and food or non-food. We’ll determine the real value of store real estate. The ability to change barcodes on the same product in various locations in store to determine the exact point of purchase in a store.
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point-of-sale Point of sale elements can be costly, and knowing how effective, visible and valuable it is to the sale of your product is paramount. We test new POS elements, stand development, on-shelf communication elements, with consumers in a real store environment. consumer behavior: Consumer reactions and perceptions are elements you cannot control, and being able to anticipate these elements can give you an excellent insight on how you can improve your offering. We give you the opportunity to view shopper behavior at your point of purchase, through in-store camera. |
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