how is it controlled ?

No competing brands will be tested at the same time and no competitor activity will be allowed during the Test.

We guarantee all elements will be kept consistent during the Test so the element being tested is not influenced. The Test period runs for a minimum of 4 weeks to ensure improved consistency of the data.

Ensuring the compliance of the test store is also our responsibility. Weekly visual confirmation of the test environment will be sent to each client via e-mail, so you can see the test in progress.

where is the data from?

The Information will be directly from the Stores Systems. Once collected, the information will be shared with the Client, with the retailers Head Office and with the participating store.

how is it presented?

We will provide a full report of the clean data, in an agreed format and a full debrief of the data on completion.

 

 

 

So why not give us a test?

Ultimately we do the groundwork, exercise the control and ensure that the test environment is true to what you'd expect in a real consumer environment. You receive complete and accurate results from which you can formulate your complete in-store strategy, and ensure what you put into practice works as hard as possible for your brand.

 

 p o box 4497 rivonia 2128     t: +27 11 807 2693    f: +27 11 807 2698    e: info@testinstore.co.za