why should you test what we do how we do it who we are 
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why should you test? Test Instore was born out of an urgent and very real need for marketers and retailers to make more informed decisions about all aspects of brand management including in-store brand activity. Ultimately sales are converted or lost at point of sale. Brands today need to understand the dynamics that effect consumer behavior in-store. Now they can! Our research guides a marketer prior to committing to the implementation of any national roll out of in-store brand activity. |
what do we do? Test instore provides accurate and tailor made research and analysis. We can give you the verdict on the following test elements: Pricing: real consumer reactions Locations: test impact on sales across a range of in-store locations Products: even new or improved lines can have accurate real-time data for decision makers Point of sale: know how effective, visible and valuable your POS is Consumer behavior: reactions, perceptions, buying patterns |
who are we for? We are for the savvy marketer who believes in long-term brand building and is risk averse. These astute individuals understand that in today's world the battle is often won in-store at the point of purchase and that a brands performance in this realm is critical to brand growth. We are for the retailer who requires category growth and wants to maximize profit from their retail real estate. These retailers no longer accept the word of the uninformed marketer, and insists on a professional, impartial and researched opinion.
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